This is my first post like this, so I hope it makes sense and I don't totally lose you! This may seem a little random, but I've been seeing the following issue a lot lately:
The issue: My problem here is is opposite, the apostrophe is too high, but you fix it the same way.
Step 1: Highlight just the apostrophe
Step 2: Go to the Window menu and click on Character. A new menu will pop up, as shown on the right side of this picture
Step 3: Go to the box with a big A, little a, and arrow under the little a. There is a close up picture below this first one. Right now the number will be zero, highlight it. If you want to move the apostrophe down, then hit the down arrow on your keyboard, if you want to move it up, hit the up arrow. Just keep hitting the arrow until you have it where you want it.
Step 4: I ended up having mine a -3.84. Play around with decimal points until it's where you want it. Next, make sure it's aligned properly. You can make a blue measurement line like the one below by pulling it down from the ruler, which has a red arrow pointing to it. Simply click on the ruler, hold, and drag down to where you want it. Once you know it's aligned you can make the blue line go away by pressing "command, semicolon" on a mac (sorry I don't know PC shortcuts), or just go to View, Show, Guides.
And that's it! Your apostrophe is no longer awkward. Hopefully this post wasn't completely pointless, and hopefully I didn't totally confuse you. Let me know if it all made sense or if there is something I should clear up/change? If there are any design issues or frustrations that you're having let me know, I'll see if I can help.
And just for fun, here is a birthday invite I made a little bit ago. Kelsey wanted a copy cat of this little beauty, I just left some of the fluffy stuff out at the bottom cause I thought it looked cleaner this way.
The offer to make your printables/invites/announcements for free is
still going, I need to keep building my portfolio :)